Microsoft has announced that the Nokia Lumia brand is dead, there will be no more Nokia-branded Windows Phones. Instead, we’ll now get Microsoft Lumia devices and in the next few days, all of the existing branding, websites and social channels will be rebranded as Microsoft Lumia. It will be interesting to see how the Lumia range does, now that it has been fully excised from Nokia. Microsoft’s (MSFT) latest Q1 2015 earnings, highlight that sales of Lumia devices were only slightly up over the last year.
In September 2013, Microsoft announced that it would acquire Nokia’s phone business for $7.2 billion. At the time, it was given a temporary license to use the Nokia name on products. But now it’s time for Microsoft to relinquish one of the world’s top phone brands and forge ahead with making its own name.
Incidentally, the other half of Nokia the network equipment company that retained the right to the “Nokia” brand is having a whale of a time since it palmed off the devices division to Microsoft; yesterday, it announced that it had its best quarter in long time, finally returning to profitability.
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