In a recent interview to the media, Vikram opened up about why Tamil movies are not making it big in Bollywood.
Vikram said, "Not every Tamil movie could get the same response as it got it in original but films like Anniyan and 'I' are having the universal appeal. While releasing Tamil movies in Hindi the producers should market them in such a way that the film should have an earlier audio launch,
and promotional videos should be out so that it will reach the targeted audience. Bollywood actors are reluctant to act in the Pithamagan remake where I acted in animal kind of a role with a deglamourized make-up. As many actors refused to do the national award winning role of Pithamagan, the makers dubbed it in Hindi and from thereon, many of my films got dubbed"
He also said "When I did Sethu, I know that the film is going to do something to me and I'm getting a similar feeling with 'I'. People may love or hate this movie but they will be shocked while watching the movie".
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